JCommsci - Journal Of Media and Communication Science

Environmental Communication Strategies in Educational Tourism at Gili Trawangan in Response to Climate Change

Kadek Dyah Pradnya Paramitha — 2025-05-31

Gili Trawangan is a small island located in the province of West Nusa Tenggara with an area of 7 km². The beauty of its underwater world has made Gili Trawangan a major attraction for both domestic and international tourists. However, the growing awareness of climate change has influenced communication strategies in the tourism industry, particularly in destinations like Gili Trawangan. The implementation of environmental communication strategies in educational tourism at Gili Trawangan in response to climate change can be one strategy that supports local community awareness and increases visitor attendance while also preserving the ecosystem. A qualitative research method was used, with data collection techniques through semi-structured interviews with relevant stakeholders and direct observation to achieve the research objective of analyzing environmental education-based tourism communication strategies in responding to climate change in Gili Trawangan, Lombok. This research will provide important insights for the development of environmental communication strategies in sustainable tourism at similar tourist destinations.

Keywords: Communication strategies; Educational tourism; Climate change; Environment; Gili Trawangan

The Digital Marketing Gap in Agriculture (Study Case Farmers at Ngale Village, Ngawi District, Indonesia)

Kirana Sekar Ayunda — 2025-05-31

The digital transformation offers significant benefits, yet a digital marketing gap exists in the agricultural sector, particularly in emerging economies like Indonesia, hindering smallholder farmers in rural areas despite agriculture's economic importance. This study investigates this gap in Ngawi Regency, a key rice-producing region. Employing a qualitative method, the research utilized interviews with farmers, local residents, and agricultural experts, and secondary data from a literature review, analyzed through Van Dijk's Digital Divide Theory. Findings reveal that while farmers acknowledge digital marketing's potential, they face significant barriers including limited motivation, physical and material access, digital literacy, and prevailing reliance on traditional sales channels and middlemen. This is due to financial constraints, lack of structured training and support, complex digital platforms, and trust issues. The implications highlight the need for structured interventions such as financial assistance, accessible training programs integrated into farmer cooperatives, user-friendly platforms, and community-led initiatives to bridge this gap and enhance farmers' livelihoods and competitiveness in the digital economy. Future research should broaden the scope and explore effective intervention strategies.

Transformasi digital menawarkan berbagai manfaat signifikan, namun kesenjangan pemasaran digital masih menjadi tantangan dalam sektor pertanian, terutama di negara berkembang seperti Indonesia. Kesenjangan ini menghambat petani di daerah pedesaan, meskipun sektor pertanian memiliki peran ekonomi yang krusial. Penelitian ini meneliti kesenjangan tersebut di Kabupaten Ngawi, salah satu daerah penghasil padi utama di Indonesia. Dengan menggunakan metode kualitatif, penelitian ini mengumpulkan data melalui wawancara dengan petani, masyarakat lokal, dan pakar pertanian, serta data sekunder dari studi literatur yang dianalisis menggunakan Teori Digital Divide dari Van Dijk. Hasil penelitian menunjukkan bahwa meskipun petani memahami potensi pemasaran digital, mereka menghadapi hambatan besar, termasuk motivasi yang rendah, keterbatasan akses fisik dan material, rendahnya literasi digital, serta ketergantungan pada saluran penjualan tradisional dan peran tengkulak. Faktor-faktor yang memperburuk kondisi ini meliputi kendala finansial, kurangnya pelatihan dan dukungan yang terstruktur, kompleksitas platform digital, serta isu kepercayaan terhadap transaksi daring. Temuan ini menegaskan perlunya intervensi yang terstruktur, seperti bantuan keuangan, program pelatihan yang mudah diakses dan terintegrasi dalam koperasi petani, pengembangan platform yang ramah pengguna, serta inisiatif berbasis komunitas. Langkah-langkah ini diperlukan untuk menjembatani kesenjangan digital dan meningkatkan kesejahteraan serta daya saing petani dalam ekonomi digital. Penelitian selanjutnya disarankan untuk memperluas cakupan wilayah dan mengeksplorasi strategi intervensi yang lebih efektif.

EXPLORING LOCAL CULINARY: THE ROLE OF TAJIN SOBIH IN BANGKALAN'S BRANDING IDENTITY

Yuliana Rakhmawati — 2025-05-31

This study aimed to describe the characteristics of Tajin Sobih and explore its potential as a culinary destination in Bangkalan. Utilizing a descriptive qualitative approach with purposive sampling, data was collected through interviews, observations, documentation, and literature reviews. Data analysis followed Miles and Huberman's techniques, with source triangulation for validity. The findings reveal that Tajin Sobih is a cherished traditional dish, known for its unique flavor and traditional presentation. Its preservation should be prioritized, especially by the local government. Strategies to promote Tajin Sobih as a culinary tourism attraction include hosting culinary competitions, enhancing product marketing in hotels and restaurants, and utilizing social media for promotion. Establishing Tajin Sobih as a culinary icon in Sobih Village is essential for increasing public and tourist awareness. Collaboration among entrepreneurs and government is crucial for the development of culinary tourism.

MODEL STRATEGI KOMUNIKASI LINGKUNGAN DALAM MENGATASI PERMASALAHAN SAMPAH DI DAERAH ISTIMEWA YOGYAKARTA

Siti Aminatun Khasanah — 2025-05-31

Waste is a cruicial problem in Yogyakarta, because the waste that has piled up due to the closure of the Piyungan TPA is now being dumped carelessly, even on the edge of the highway, coupled with the low public awareness of waste management. To overcome this, an appropriate strategy is needed, namely an environmental communication strategy model that is expected to be able to overcome the waste problem in Yogyakarta. This study aims to analyze the environmental communication strategy model carried out by the Dinas Lingkungan Hidup dan Kehutanan (DLHK) DIY in overcoming the waste problem. The environmental communication strategy model used the KAP (Knowledge, Attitude, and Practice) model. This study uses a qualitative method with a descriptive approach, the research subject is the DLHK DIY, the determination of informants is done by purposive sampling. Data analysis uses three approaches, namely data reduction, data presentation, and verification, for data triangulation, source triangulation is used. This results obtained in this studty are the strategies carried out by the DLHK DIY including Jakstrada, JPSM , and the Task Force for Acceleration of Decentralization of Waste Management which are implemented through an environmental communication model strategy based on KAP (Knowledge, Attitude, and Practice). It is hoped that with this strategy, the community will sort waste at home according to the type of household waste produced, comply with government regulations on waste management, and realize the importance of environmental sustaibility by management waste independenly.

Keywords: Strategy, Enviromental Communication, Communication Startegy Model, KAP Model, DLHK DIY

Implementasi Augmented Reality sebagai Media Branding untuk Membentuk Citra Destinasi Desa Wisata Tajuk

Ika Safira Syaharani — 2025-05-31

Desa wisata termasuk ke dalam jenis pariwisata alternatif yang saat ini tengah menjadi tren pariwisata. Di Jawa Tengah, terdapat 516 desa wisata yang membuat persaingan bisnis wisata semakin kompetitif. Desa Tajuk adalah salah satu desa wisata yang terletak di Kabupaten Semarang. Desa ini memiliki asset digital berupa media sosial dan website yang terintegrasi dengan Augmented Reality. Penelitian ini bertujuan untuk mengetahui bagaimana implementasi Augmented Reality dalam membentuk citra dan daya tarik wisata, serta sebagai strategi branding dan promosi Desa Wisata Tajuk. Pengumpulan data dilakukan melalui observasi, wawancara bersama pengelola Desa Wisata dan calon wisatawan, serta studi literatur. Data dianalisis secara kualitatif. Hasil penelitian ini menyimpulkan bahwa implementasi Augmented Reality dapat berperan sebagai media branding untuk membentuk citra destinasi dan strategi promosi Desa Wisata Tajuk. Implementasi Augmented Reality memperkuat branding Desa Tajuk sebagai destinasi yang adaptif terhadap perkembangan teknologi dan terbuka terhadap inovasi dalam menyampaikan informasi serta promosi pariwisata. Inovasi ini menunjukkan bahwa Desa Tajuk tidak hanya mengandalkan sumber daya alam dan budayanya, tetapi juga mengemasnya dalam pendekatan digital yang modern sebagai strategi branding.