JCommsci - Journal Of Media and Communication Science

Explorative Study on Rosihan Anwar's Thoughts about the Press in Indonesia

Hamidah Izzatu Laily — 2024-09-30

The study of the history of communication according to Michael Schudson is not very developed and is still limited to North America and Western Europe. Hence it is important to examine the development of communication outside that, such as in Southeast Asia, especially in Indonesia, through the thoughts of communication figures. Rosihan Anwar is one of the figures in the field of communication, especially journalism. Exploring Rosihan's thoughts can help clarify the history of the press at that time and maping the development of the history of communication in Indonesia. This study uses the perspective of historical communication, sociology of knowledge, and media sociology, with grounded theory method. The results showed that there were several variables that influenced Rosihan Anwar's position of thought, namely: family background, reading material, social roles, education, social environment, and colleagues. Then, the central themes that became the subject of Rosihan's attention were divided into journalism and non-journalism. His thoughts about journalism is about journalism for development efforts, modernization, code of ethics, free and responsible press, welfare of journalists and the media industry. Meanwhile, non-journalism thoughts revolve around historical and religious aspects.

A review of prospects and challenges of shelter-self recovery in New Caledonia

Saqqeira Toleafoa — 2024-09-30

In the Pacific region, where the impacts of disasters are particularly pronounced, and acknowledging the effectiveness of shelter self-recovery initiatives in countries like Vanuatu, this study conducts a concise narrative literature review to evaluate Shelter Self-Recovery and post-disaster recovery capacity in New Caledonia. Objectives include exploring both scholarly and grey literature to gain a comprehensive understanding of shelter self-recovery efforts. The methodology involves a thorough library database search and desktop review, organising information thematically. The study's value lies in reviewing the existing literature on New Caledonia's recovery capacity, and providing a blueprint for future investigations on the topic. Despite New Caledonia's collaborative efforts with external stakeholders, a significant knowledge gap persists in understanding shelter self-recovery initiatives. The study highlights the potential to improve communication and share lessons from successful shelter self-recovery experiences in Vanuatu with other countries in the Pacific region, which can also inform media reports regarding recovery after disasters.

Viral Marketing Strategy Through Edutainment Content Clash of Champions by Ruangguru

Tuhfatul Mubarokah Assalamah — 2024-09-30

The increased use of the internet, predominantly by Generation Z, provides opportunities for Edutech players to develop marketing strategies through viral marketing on social media. This research explores viral marketing strategies to enhance brand awareness through Edutainment content on Edutech platforms. The case study of Ruangguru and the Clash of Champions program is used to understand the effectiveness of these strategies. A mixed-methods approach combining participatory observation on social media and metric analysis was employed to measure engagement. Results indicate that the Clash of Champions program, adopting the South Korean reality show format "University War," successfully captured the audience's attention. Intensive promotional strategies via social media, particularly Instagram, resulted in a 640% increase in engagement and a 102% rise in conventional media coverage. Key success factors include the high-achieving profiles of participants and the show's relevance to popular culture. This study confirms that viral marketing strategies integrating entertainment elements are effective in enhancing brand image and consumer engagement. These findings provide critical insights for developing viral marketing content strategies within the Edutech industry.

Keywords: Viral Marketing, Edutainment, Edutech, Populer Culture, Ruangguru

Exploring Health Information in the Digital Era: Study of Adolescent Self-Diagnosis as a Media Audience

Shinta Desiyana Fajarica — 2024-09-30

The internet as a new media has offered convenience in searching for health information online, which results in self-diagnosis behavior. This study aims to provide an overview of the experience of searching for health information online to the experience of self-diagnosis carried out by adolescents. This study used a descriptive qualitative approach. The data collection technique used in-depth interviews. This study involved four main informants who used the internet to search for health information and conduct self-diagnosis, as well as one supporting informant, a psychiatrist. The results of this study show that the topics of health information that informants often seek are mental health, minor illness, and disease - including symptoms, treatment, and types of drugs. Self-diagnosis experiences are conducted to find information about the symptoms of the disease to the decision to purchase medicine based on information available on the internet. Self-diagnosis behavior carried out by informants is a form of trust in online health information. Informants choose the website as a medium for health information because it is free of charge. However, if they need professional consultation, informants use health service applications such as Halodoc. The informants chose online-based media because it is easy to access, cheap, and fast. In addition, informants as audiences have their own way of assessing the available media content. The assessment is based on: (1) Completeness of information; (2) Sources referred to by the article author; (3) Solutions provided; (4) Comparison of content from several media; and (5) the ‘big’ name of the media.

Keywords: online health information; self-diagnosis; adolescents; media audience

Implementasi Nilai Etika Periklanan dan Promosi pada Iklan Gery Chocolatos

Khushwant Rohan — 2024-09-30

Advertising is a company's strategy to promote their offerings. However, advertisements are often created without adhering to established rules. This research aims to analyze violations of advertising and promotion ethics in Gery Chocolatos advertisements, considering concerns about ethical violations that could negatively impact the target market. The theories used in this research are virtue ethics, teleology, and subjective ethics theories. The research method applied is a qualitative method with a case study approach. The research subject is the Gery Chocolatos advertisement, while the research object is the ethical violations contained in the advertisement. The data collection technique used is online media news analysis. The data analysis technique uses content analysis methods to identify and categorize the types of ethical violations found. The research results indicated several ethical violations in the Gery Chocolatos advertisement, including misleading information and visuals not in accordance with advertising ethical standards. These findings aim to increase company awareness regarding the importance of complying with ethics for collective safety.