JCommsci - Journal Of Media and Communication Science

My Mobile Phone and I: Youth Culture, Identity and Lifestyle In Kenya

Hezron Mogambi — 2025-01-31

This paper analyzed mobile telephony and youth culture in Kenya on communication, social media use, and its influence on identity and youth lifestyle. Using the Uses and Gratifications Theory, the paper analyzed relationship between young people, their mobile phone use, their social, informational, and entertainment needs in relation to engagement with local and global cultures. Findings from the show that mobile phones have changed youth communication culture which has enabled the move from in-person interactions to digital communication through social media. This has also led to the creation of online identities, youth expressing themselves and connecting with wider global communities. The result of this, influence on youth and their lifestyle choices, especially, in fashion, entertainment, and careers through exposure to global trends, online. Additionally, expanded access to information among youth, empowered youth though with exposure to misinformation, disinformation and information overload. The study concludes that while mobile phones have enhanced connectivity and self-expression among Kenyan youth, they have also posed challenges such as the risk of cyberbullying and threat to social skills associated with face-to-face socialization. Promotion of digital literacy programs for youth, balanced media consumption habits, and programs for positive social and educational outcomes can help.

Spot On: Throwaways In the Context of Spontaneous Communication Between the Youtuber Windah Basudara and The Viewers

AD Putrisyah — 2025-01-31

This research analyzes the use of throwaways in spontaneous communication between YouTuber Windah Basudara and his viewers during live streaming, with the aim of identifying the types of throwaways that appear in his videos. Throwaways include communication elements such as repeats, fillers, false starts, interjections, and pauses, which are often considered less informative but play an important role in building emotional connections. Using a qualitative method, data was collected from Windah Basudara’s YouTube videos by analyzing his spontaneous communication. The findings show that throwaways not only bring authenticity to the conversation but also enhance viewer engagement, creating an interactive and familiar atmosphere. The most frequently found type of throwaway is repeats, which emphasizes spontaneity and provides the audience with time to understand the context. Through the use of throwaways, Windah successfully creates a more personal interaction and strengthens the emotional bond with his viewers. This study contributes to the understanding of how throwaways in spontaneous communication can enrich the viewing experience and support audience engagement.

RADIO CONTENTS AND CONVERGENCE OF SOCIAL MEDIA PLATFORMS FOR PRODUCTION AND DELIVERY FOR EFFECTIVE LISTENERSHIP AMONG RESIDENTS OF IBADAN, OYO STATE, NIGERIA

Buhari Rasheed — 2025-01-31

Radio industry is an integral part of the broadcast Industry, which serves as a means of receiving information for various people. This research work examined integration of social media platforms and the listenership of radio stations among residents of Ibada, Oyo State Nigeria. The major objective of this work was to examine the extent residents in Ibadan are aware of radio content on social media. Survey was adopted with questionnaire as an instrument of data collection. The theory used in line with this study Mediamophorsis theory. The population of the study was four hundred and seventy thousand two hundred (470,200) Ibadan residents in Ibadan in Oyo state, Nigeria. A sample size of four hundred (400) respondents was determined using Taro Yamane Formula. The method of data collection was face to face through proxy and data was analyzed using the Statistical Package for Social Sciences (SPSS) Version 26 and data was presented using the descriptive analysis. The study found out that the effect of demographics factors such as gender does not have an effect on respondents’ perception of radio on social media. It also found out that majority of respondents agree that social media increases the believability of radio content. Lastly, majority of respondents agree that the idea of social media and radio content seemingly makes radio more attractive. The study concluded that Social media contributes immensely to radio stations listenership most especially among listeners in Ibadan, Oyo State, Nigeria. This study recommends that: Radio stations should engage in UGT, User generated content so as to help improve the interactivity of the audience.

GENERASI DALAM JERATAN JUDI ONLINE: MENELISIK GAMBLING DISORDER SEBAGAI ANCAMAN KESEHATAN MENTAL DAN STABILITAS SOSIAL

Teguh Agum Pratama — 2025-01-31

Kajian ini menelaah maraknya judi online di kalangan generasi muda dan implikasinya terhadap kesehatan mental serta stabilitas sosial, di mana fenomena gambling disorder meningkat dan menjadi ancaman serius. Urgensi penelitian ini terletak pada dampaknya yang luas terhadap individu, keluarga, dan komunitas, sehingga memerlukan tindakan preventif maupun penanganan komprehensif. Metodologi penelitian yang digunakan adalah metode kualitatif dengan pendekatan etnografi virtual untuk memahami praktik dan interaksi sosial dalam platform perjudian daring. Sumber data utama berasal dari hasil pemantauan percakapan di media sosial menggunakan Brand24, yang memungkinkan pengumpulan postingan, komentar, dan interaksi secara real-time. Data yang terkumpul dianalisis dengan metode analisis konten untuk mengungkap tema-tema utama serta pola perilaku, yang kemudian divalidasi melalui triangulasi sumber dan penilaian pakar. Hasil penelitian menunjukkan bahwa meskipun terdapat sentimen negatif yang signifikan, persepsi positif terhadap judi online tetap dominan di ruang digital. Diskusi menggarisbawahi peran teknologi dalam memperluas akses dan memicu perilaku impulsif, sementara regulasi dan edukasi masyarakat belum optimal dalam menekan risiko gambling disorder. Pembahasan juga mencakup pendekatan teori realitas konstruksi sosial dan difusi inovasi yang menjelaskan legitimasi sosial perjudian daring. Kesimpulan penelitian menegaskan bahwa fenomena ini harus ditangani secara holistik, mencakup penguatan regulasi, literasi digital, serta dukungan kesehatan mental.

Serial Wednesday (2022) Sebagai Representasi Media Komunikasi Promosi Pariwisata Rumania Melalui Netflix

Doddy Prakoso — 2025-01-31

Era globalisasi membuat komunikasi pariwisata dapat direpresentasikan dalam berbagai media komunikasi, salah satunya melalui Netflix pada serial Rabu (2022). Wednesday merupakan serial Netflix dengan genre misteri horor-komedi yang menggunakan sejumlah kota di Rumania sebagai lokasi syuting. Penggunaan Rumania sebagai lokasi syuting serial Wednesday menghasilkan respon positif masyarakat dan mempengaruhi industri pariwisata Rumania setelah serial tersebut ditayangkan secara global melalui Netflix. Penelitian ini menggunakan pendekatan kualitatif dengan teknik analisis data yang diperoleh melalui seluruh data perkembangan industri pariwisata Rumania pasca serial Wednesday tayang, berbagai komentar publik terkait penggunaan Rumania sebagai lokasi syuting serial Wednesday, dan data terkait dampak yang saling ditimbulkan dari Netflix dan industri pariwisata Rumania yang membuat dua pihak tersebut saling terhubung dan terikat. Tujuan dari penelitian ini yaitu untuk menganalisis pelibatan aspek promosi pariwisata Rumania melalui serial Wednesday menggunakan Teori Ekologi Media oleh Marshall McLuhan, meliputi: (1) media mempengaruhi perilaku manusia; (2) media mempengaruhi asumsi manusia; dan (3) media menjadikan dua aspek menjadi saling terikat dan terhubung. Hasil dari penelitian ini yaitu serial Wednesday secara tidak langsung menjadi media promosi pariwisata Rumania dengan menggunakan beberapa kota di Rumania, meliputi: (1) Bucharest; (2) Prahova; dan (3) Busteni yang berdampak positif bagi peningkatan industri pariwisata Rumania.

Kata Kunci : Komunikasi; Media; Rumania; Pariwisata