JCommsci - Journal Of Media and Communication Science

The Komunikasi Profetik dalam Dakwah Tuan Guru Bajang: Analisis Wacana Kritis Norman Fairclough

Khazani Darunnafis, Agus Purbathin Hadi, YY Wima Riyayanatasya — Sun, 31 May 2026 00:00:00 +0000

ABSTRACT

This study aims to analyze the form of prophetic communication used by Tuan Guru Bajang (TGB) in his daâ€™wah at the 89th NWDI Anniversary, including communication patterns, discourse structure, and rhetorical strategies. This research employs a descriptive qualitative approach using Norman Faircloughâ€™s Critical Discourse Analysis (micro, meso, and macro levels) and Aristotleâ€™s classical rhetoric theory. The findings reveal that TGBâ€™s prophetic communication reflects three core dimensions: humanization, liberation, and transcendence. Humanization appears through humble invitations, community empowerment, and empathetic language. Liberation is shown in his criticism of social stagnation and religious deviation. Transcendence is reflected in the reinforcement of spiritual values, gratitude to God, and vertical relationship with the Divine. These principles are interwoven within a systematic and rhetorical daâ€™wah narrative, positioning TGBâ€™s daâ€™wah as a model of ethical, reflective, and contextual religious communication. Thus, prophetic communication in TGBâ€™s daâ€™wah not only conveys spiritual messages but also fosters collective awareness and inspires constructive social transformation.

Keywords: Critical Discourse Analysis; Daâ€™wah; Prophetic Communication; Rhetorics; Tuan Guru Bajang

ABSTRAK

Penelitian ini bertujuan untuk menganalisis bentuk komunikasi profetik yang digunakan oleh Tuan Guru Bajang (TGB) dalam dakwahnya pada HULTAH NWDI ke-89, termasuk juga pola komunikasi, struktur wacana, serta strategi retorika yang diterapkan. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode Analisis Wacana Kritis Norman Fairclough (tingkat mikro, meso, dan makro) serta teori retorika klasik Aristoteles. Hasil penelitian menunjukkan bahwa komunikasi profetik TGB mencerminkan tiga dimensi utama: humanisasi, liberasi, dan transendensi. Humanisasi tampak dalam ajakan santun, pemberdayaan umat, serta penggunaan bahasa empatik. Liberasi direpresentasikan melalui kritik terhadap stagnansi sosial dan penyimpangan religius. Transendensi tercermin dari penguatan nilai spiritual, ajakan bersyukur, dan relasi vertikal kepada Tuhan. Ketiga prinsip tersebut terjalin dalam narasi dakwah yang sistematis dan retoris, menjadikan dakwah TGB sebagai model komunikasi keagamaan yang etis, reflektif, dan kontekstual. Dengan demikian, komunikasi profetik dalam dakwah TGB tidak hanya menyampaikan pesan spiritual, tetapi juga membangun kesadaran kolektif dan menggerakkan perubahan sosial secara konstruktif.

Kata kunci: Analisis Wacana Kritis; Dakwah; Komunikasi Profetik; Retorika; Tuan Guru Bajang

Analysis of Public Sentiment Toward Crypto Exchange in Indonesia

Muhammad Jamiluddin Nur, Aurelius Rofinus Lolong Teluma, Andra Ade Riyanto — Sun, 31 May 2026 00:00:00 +0000

This research analyzes user sentiment toward cryptocurrency exchange applications in Indonesia using text analysis and Support Vector Machine (SVM). The research stages include review data scraping, preprocessing, sentiment labeling, splitting training and testing data, and model evaluation. The SVM model shows an accuracy of around 80â€“81%, with stronger performance in recognizing positive sentiment compared to negative sentiment because positive expressions are more explicit. Analysis using word clouds reveals two main narratives: satisfaction with ease of use, security, and application features, as well as complaints about technical issues such as bugs, slow verification, and complicated withdrawal processes. Overall, public perception of both applications tends to be positive. For Indodax, user sentiment is 59.7% positive and 40.3% negative. Meanwhile, for Tokocrypto, 53.8% is positive and 46.2% negative. The researchers also found that positive sentiment is dominated by aspects of ease of use and service reliability. This study emphasizes the importance of combining quantitative and qualitative methods in understanding local user behavior and recommends that developers improve technical performance, strengthen branding, and consider advanced models such as BERT to improve sentiment analysis accuracy.

KEYWORDS: Sentiment Analysis, Support Vector Machine (SVM), Cryptocurrency Applications

Pengaruh Paparan Konten Media Sosial terhadap Intensitas dan Partisipasi Boikot Produk Terafiliasi Israel

Zhafira Wirawan, Kunto Adi Wibowo — Sun, 31 May 2026 00:00:00 +0000

Isu genosida di Palestina kini telah berkembang menjadi isu universal yang memicu kecaman global, salah satunya melalui gerakan boikot terhadap produk terafiliasi Israel sebagai bentuk perlawanan sipil. Penelitian ini bertujuan untuk menganalisis pengaruh paparan konten media sosial terhadap intensitas dan partisipasi boikot produk terafiliasi Israel dengan menggunakan Theory of Planned Behavior (TPB) sebagai kerangka teoretis. Penelitian menggunakan pendekatan kuantitatif eksplanatif melalui metode survei daring terhadap 258 responden. Analisis data dilakukan dengan metode Structural Equation Modelingâ€“Partial Least Squares (SEM-PLS) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa paparan konten kepalestinaan di media sosial sebagai bentuk pengaruh sosial berpengaruh signifikan terhadap intensi boikot, dan intensi boikot secara signifikan memengaruhi partisipasi boikot. Temuan ini menguatkan asumsi TPB bahwa intensi merupakan prediktor utama perilaku aktual, sekaligus menegaskan peran strategis media sosial dalam membentuk sikap, norma subjektif, dan persepsi kontrol perilaku dalam konteks konsumerisme politik dan gerakan kemanusiaan.