Aplikasi Media Sosial sebagai Alat Politik Donald Trump (Netnografi Cuitan Trump di Twitter)


  • Yohanes Ivan Adi Kristianto Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
  • Hanna Nurhaqiqi Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia




CNN Effect, agenda setting, Trump, tweets, political manifesto


Every political actors, either at local, national, or global levels, tends to demonstrate their characteristics, including Donald John Trump. Different from his predecessors, Trump decides his communication style by using simple, easily understood, and solid words. Meanwhile, for the media, Trump tends to prioritize social media, such as Twitter, as his tool. Using the concept of CNN Effect and Agenda-Setting, this paper aims to analyze the interests of Trump in using Twitter as the communication tools and verify the concept of CNN Effect by using the case study of the Trump’s utilization of social media. Then, by applying agenda setting, the authors analyze the content of Trump’s tweet and the interests following. Literature study is fully applied in this paper. Whereas, the time scope of this research is limited from Trump’s campaign period until September 2020. This research argues that the effects of Trump’s tweets in his Twitter account have similar implications with the concept of CNN Effect. This also confirms that CNN Effect can occur not only in mass media, but also in social media. Secondly, the paper argues that Trump consistently voice particular issues through his Twitter account in order to achieve his plans manifested in his campaign.


Al-hindawi, F.H. & Ali, A.H. (2018). A Pragmatic Study of CNN and BBC News Headlines Covering the Syrian Conflict. Advances in Language and Literature Studies, 9 (3), 43-51.

Anshari, F. (2013). Komunikasi Politik di Era Media Sosial. Jurnal Komunikasi, 8 (1), 91-102.

BBC. (2020, 28 Agustus). Trump's Campaign Promises - Has He Delivered on Them? Diakses dari: https://www.bbc.com/news/world-us-canada-37982000.

Bechmann, A. & Lomborg. (2013). Mapping Actor Roles in Social Media: Different Perspectives on Value Creation in Theories of User Participation. New Media & Society, 15 (5), 765-781.

Boyd, D & Ellison, N.B. (2008). Social Network Site: Definition, History, and Scholarship. Journal of Computer Mediated Communication, 13 (1), 210-230.

Cacioppo, J.T., & Petty, R.E. (1989). Effects on Message Repetition on Argument Processing, Recall, and Persuasion. Basic and Applied Social Psychology, 10 (1), 3-12.

Chang, A., Chu, Y & Welsh, B. (2013). Southeast Asia: Source of Regime Support. Journal of Democracy, 24 (1), 150-164.

Davis, A. M. (2012). Using the Mass Media to Promote Health. InnovAiT, 5 (12), 767-773.

De Jong, A. (2017, 25 September). Americans Back DACA by a Huge Margin (POLL). Diakses dari: https://abcnews.go.com/Politics/americans-back-daca-huge-margin-poll/story?id=50032985.

Farnsworth, S. (2018). Presidential Communication and Character: White House News Management from Clinton and Cable to Twitter and Trump. New York: Routledge.

Feezell, J.T. (2017). Agenda Setting through Social Media: The Importance of Incidental News Exposure and Social Filtering in the Digital Era. Political Research Quartely, 1-13.

Freedman, L. (2000). Victims and Victors: Reflections on the Kosovo War. Review of International Studies, 26, 335-358.

Gilboa, E. (2005). The CNN Effect: The Search for a Communication Theory of International Relations. Political Communication, 2, 27-44.

Hannan, J. (2018). Trolling Ourselves to Death? Social Media and Post-Truth Politics. European Journal of Communication, 33 (2), 214-226.

Henderson, A & Bowley, R. (2010). Authentic Dialogue? The Role of “Friendship” in a Social Media Recruitment Campaign. Journal of Communication Management, 14(3), 237-257.

Herman, E.S. & Chomsky, N. (1988). The Political Economy of the Mass Media. New York: Pantheon Books.

Khusnia, Hartin Nur; Muhlis dan Tenri Waru. (2018). Studi Komunikasi Politik Legislator Perempuan di DPRD Provinsi NTB. Journal of Media and Communication Science, 1(2). Universitas Mataram.

Kurniasari, N.D. (2015). Agenda Setting Function (Studi Kasus Krisis Ekonomi Amerika dan Global). Jurnal Komunikasi, 9 (1), 95-104.

Lang, K. & Lang, G.E. (1959). The Mass Media and Voting. Dalam: Budrick, E. & Brodback, A.J (Eds.), American Voting Behavior (hal. 217-235). Glencoe: The Free Press.

Livingston, S., & Eachus, T. (1995). Humanitarian crises and U.S. foreign policy: Somalia and the CNN effect reconsidered. Political Communication, 12, 413-429.

Magloff, L. (2019, 1 Februari). Reptition as an Advertisement Technique. Diakses dari: https://smallbusiness.chron.com/repetition-advertisement-technique-24437.html.

Marquat, F., Ohme, J., Moller, J. (2019). Following Politicians on Social Media: Effects for Political Information, Peer Communication, and Youth Engagement. Media and Communication, 8 (2), 197-207.

McQuail, D. (2010). McQuail's Mass Communication Theory. London: Sage Publications.

Neuman, J. (1996). Lights, Camera, War: Is Media Technology Driving International Politics? New York: St. Martin's Press.

Rapoza, K. (2019, 14 Mei). In Trade War, China Carpet Bombs Trump Supporters. Diakses dari: https://www.forbes.com/sites/kenrapoza/2019/05/14/in-trade-war-china-carpet-bombs-trump-supporters/#2c2f379650e3.

Ritonga, E.Y. (2018) Teori Agenda Setting dalam Ilmu Komunikasi. SIMBOLIKA, 4 (1), 32-41.

Robinson, P. (1999). The CNN Effect: Can the News Media Drive Foreign Policy?. Review of International Studies, 25, 301-309.

Taylor, Paul A. & Jan LI. Harris. (2008). Critical Theories of Mass Media: Then and Now. England: McGrawHill Open University Press.

Saleh, M. (2014). Social Media in Everyday Practice. InnovAiT, 7(10), 624-628.

Strobel, W. (1997). Late-breaking Foreign Policy: The News Media's Influence on Peace Operations. Washington, DC: United States Institute of Peace Press.

Warren, K. (2020, 1 Juli). Trump Leads Biden by 7% in SLU/YouGov Poll. Diakses dari: https://www.slu.edu/research/research-institute/big-ideas/slu-poll/june-2020-poll/trump-biden.php.