Implementasi Nilai Etika Periklanan dan Promosi pada Iklan Gery Chocolatos

Abstract

Advertising is a company's strategy to promote their offerings. However, advertisements are often created without adhering to established rules. This research aims to analyze violations of advertising and promotion ethics in Gery Chocolatos advertisements, considering concerns about ethical violations that could negatively impact the target market. The theories used in this research are virtue ethics, teleology, and subjective ethics theories. The research method applied is a qualitative method with a case study approach. The research subject is the Gery Chocolatos advertisement, while the research object is the ethical violations contained in the advertisement. The data collection technique used is online media news analysis. The data analysis technique uses content analysis methods to identify and categorize the types of ethical violations found. The research results indicated several ethical violations in the Gery Chocolatos advertisement, including misleading information and visuals not in accordance with advertising ethical standards. These findings aim to increase company awareness regarding the importance of complying with ethics for collective safety.