Online Conversation Analysis as The Research Method of Social Media Texts: Rationale, Steps and Example

Aurelius R.L. Teluma


The main components of social media text are the language and network structure of users. Virtually, social media texts appear in the form of posts and comments. Therefore, social media texts have the characteristics of online conversation. So, online conversation analysis (OCA) is one of the important research methodologies for reviewing social media texts. This paper aims to provide a rationale, steps, and examples of online conversation analysis practices. The most important aspect of the conversation is conversational coherence, namely the connection and meaningfulness in conversation. However, asynchronous factors, information abundance and identity problems in social media texts make such analysis require a number of additional steps. The steps for analyzing online conversations include these aspects: turn taking structures, construction of exchanges, parts-alliances-talks, trouble and repair, preferences and accountability, institutional category and identity.

Keywords: online conversation analysis; social media text; research method

Full Text:



Bertens, K. (2001a). Filsafat Barat Kontemporer: Inggris-Jerman. Jakarta: Gramedia Pustaka Utama.

Black, L. W. (2011). The Promise and Problems of Online Deliberation. Kettering Foundation Working Paper (2011-2), August 12, 2011.

Ida, R. (2014). Metode Penelitian Studi Media dan Kajian Budaya. Jakarta: Prenadamedia Grup.

Littlejohn, S.W. & Karen A. Foss. (2009). Teori Komunikasi. (Terj.). Edisi ke-9. Jakarta: Salemba Humanika.

Nasrullah, R. (2012). Komunikasi Antarbudaya di Era Budaya Siber. Jakarta: Prenadamedia Grup.

___________. (2014b). Teori dan Riset Media Siber (Cybermedia). Jakarta: Prenadamedia Grup.

___________. (2015). Media Sosial: Perspektif Komunikasi, Budaya dan Sosioteknologi. Bandung: Simbiosa Rekatama Media.

Ropolyi, Làsló. (2013). Philosophy of the Internet: A Discourse on the Nature of the Internet. Eötvös Lorand, Hungaria: Eötvös Loranf University

Tan, Aik-Ling & Tan, Seng-Chee. (2011). Conversation Analysis as a Tool to Understand Online Social Encounter. Dalam Ben Kei Daniel (Ed.). Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena Vol. I. New York: Information Science Reference.

Ritzer, G. (2012). Teori Sosiologi: Dari Sosiologi Klasik Sampai Perkembangan Terakhir Postmodern. Terj. Ed.8. Yogyakarta: Pustaka Pelajar.

Jensen, K.B. (Ed.). (2002). A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies. London & New York: Routledge

Internet: d=1560692422218369&notif_t=group_highlights



  • There are currently no refbacks.

Copyright of Journal of Media and Communication Science

e-ISSN : 2620-8709

p-ISSN : 2655-4410

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

JCommsci accredited by :

JCommsci Indexed by :