My Mobile Phone and I: Youth Culture, Identity and Lifestyle In Kenya

Abstract

This paper analyzed mobile telephony and youth culture in Kenya on communication, social media use, and its influence on identity and youth lifestyle. Using the Uses and Gratifications Theory, the paper analyzed relationship between young people, their mobile phone use, their social, informational, and entertainment needs in relation to engagement with local and global cultures. Findings from the show that mobile phones have changed youth communication culture which has enabled the move from in-person interactions to digital communication through social media. This has also led to the creation of online identities, youth expressing themselves and connecting with wider global communities. The result of this, influence on youth and their lifestyle choices, especially, in fashion, entertainment, and careers through exposure to global trends, online. Additionally, expanded access to information among youth, empowered youth though with exposure to misinformation, disinformation and information overload. The study concludes that while mobile phones have enhanced connectivity and self-expression among Kenyan youth, they have also posed challenges such as the risk of cyberbullying and threat to social skills associated with face-to-face socialization. Promotion of digital literacy programs for youth, balanced media consumption habits, and programs for positive social and educational outcomes can help.