Integration of Stunting Prevention Campaign Through Posters, Leaflets, Booklets, and Local Food Innovation: A Case Study in Saringembat Village, Tuban

Abstract

This study aims to integrate media campaigns and local food innovations to increase public awareness and knowledge of stunting prevention. The study used a qualitative method with a case study approach. Quantitative data were obtained from a survey of 100 villagers to assess the level of acceptance of campaign media posters, leaflets, booklets, and understanding of stunting issues. Meanwhile, Focus Group Discussions (FGDs) were conducted to explore qualitative data on public knowledge of the main issues of stunting prevention. FGDs identified four themes of stunting prevention, namely (1) understanding of clean drinking water, (2) the nutritional benefits of Catfish, (3) the impact of early marriage on stunting, and (4) the need for massive and integrative information to prevent stunting. The campaign media to prevent stunting received an excellent level of acceptance, between 50% and 100%, meaning that the campaign media had a high level of acceptance in terms of appearance, readability, message content, and media size. The study results showed a significant increase in knowledge of clean water and sanitation, MPASI, local food innovation, and healthy consumption patterns. This study concludes that integrating media campaigns with local food innovation-based education increases public awareness of stunting prevention. In addition, the strength of campaign material aspects, local food innovation, and cross-sector collaboration can increase the success of stunting prevention programs.