Environmental Communication Strategies in Educational Tourism at Gili Trawangan in Response to Climate Change

Abstract

Gili Trawangan is a small island located in the province of West Nusa Tenggara with an area of 7 km². The beauty of its underwater world has made Gili Trawangan a major attraction for both domestic and international tourists. However, the growing awareness of climate change has influenced communication strategies in the tourism industry, particularly in destinations like Gili Trawangan. The implementation of environmental communication strategies in educational tourism at Gili Trawangan in response to climate change can be one strategy that supports local community awareness and increases visitor attendance while also preserving the ecosystem. A qualitative research method was used, with data collection techniques through semi-structured interviews with relevant stakeholders and direct observation to achieve the research objective of analyzing environmental education-based tourism communication strategies in responding to climate change in Gili Trawangan, Lombok. This research will provide important insights for the development of environmental communication strategies in sustainable tourism at similar tourist destinations.   Keywords: Communication strategies; Educational tourism; Climate change; Environment; Gili Trawangan